The most important modern marketing method is Digital Marketing (it is the process of promoting products and services through the Internet, which is placing the product in front of the customer throughout the customer’s journey through the Internet)
The most important Digital Marketing tools are:
Search Engines Optimization (SEO)
Search Engines Marketing (SEM)
Paid advertising on various Internet channels.
Social Media Marketing.
Email Marketing
Influencers Marketing
There are three types of media in digital marketing:
Paid Media:
includes all forms of media and media channels that are paid for (such as ads funded by Google ads, social media, and marketing offers).
Owned Media:
It includes owned channels such as (networking websites, blogs, corporate pages on social media, customer email lists, blogs with active readers).
Earned Media:
that is obtained through the opinions of customers and consumers without paying for it (such as publications from customers on social media, articles written about the product)
Digital Marketing Plan:
Brand identification:
The first step to achieving success in your digital marketing plan is to define your brand.
It is important to know the characteristics of your brand
What makes you unique?
the distinguish from your competitors
What are the unique selling points?
You will need to define your brand mission and values, Determine why you do what you do.
For example: select a portion of the purchase profits to support any organization or poor country,
so that you determine the value from the purchase and motivate customers to buy from you
because there is a great benefit to buying.
An effective marketing plan cannot be defined without defining who you are trying to reach.
Personal identification of the buyer:
Defining your target audience Subscribers are fictional people who represent the characteristics of the people you are trying to target to buy your product or service
Collect information such as (location – age – income – job title – interests – goals)
The fictional character will help the buyer to identify separate audiences and
deliver the appropriate marketing message to them.
Determine your goals:
It is important to define your goals from the marketing campaigns so that you can determine if your marketing campaign is working effectively for the growth of your business
When you set goals, it is important to make your goals measurable, specific, accessible, timely, and easy to measure.
Choosing Methods:
Try to know who you want to reach, define your goals.
Know the channels that will help you reach your customers and set your goals
There are many methods available, the most important of which are:
Search Engine Optimization:
It makes your site ready for search engines. When a customer searches for a specific product,
your site appears on the first page in the search engine results, which increases the chances of selling.
Pay per click:
through advertisements funded by search engines such as (google ads).
Email marketing:
that help potential customers to be converted into buyers by direct marketing to them.
Social Media Marketing:
Social media is one of the best marketing methods, is based on building a direct relationship with customers, building a close relationship between the product and the customer,
providing information about the product, and easy targeting of customers based on their interests.
Determine your budget:
Your budget is an essential part of your advertising campaign.
Determining the budget that can be spent on your campaign before starting, and how can be divided into different channels you will earn valuable results
Measuring results:
The marketing plan should have a strategy for measuring results
Measuring results is important to determine if your business is successful,
it is important to constantly monitor your results to ensure that you are putting together the best campaign
KPIs can be used to determine the success of your campaign.
Conclusion :
Digital marketing is one of the most important ways of marketing and it has many benefits, as ( it easy to target customers, the ability to measure results and it low in cost, and have access to a larger audience)
